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Celebrating diversity, inclusion, equity, and justice within the craft beer community
Celebrating diversity, inclusion, equity, and justice within the craft beer community
Beer Culture People

The People vs. Back Unturned Brewing

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March 25, 2021
5 Mins read
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The People vs. Back Unturned Brewing

Back Unturned Finds A Resolution

by Emmanuel Bates

 

Only a few months into 2021 and we have one of the most intriguing stories in the craft beer industry to date. Marcus Baskerville of Weathered Souls Brewing created the “Black is Beautiful Initiative” in the summer of 2020 following the unjust murder of George Floyd by the hand of Minneapolis Police. The Black is Beautiful initiative was designed to raise awareness of injustices facing People of Color, donating 100% of the beer profits to charities involved in police reform and legal defense for protesters. Black is Beautiful also sought out to promote equality and inclusion in the craft beer industry. Breweries from around the country were invited to brew the recipe; Black is Beautiful exceeded expectations and made its way across all 50 states and 22 countries for a total of 1,207 participating breweries as of March 2021. One of the breweries that joined in the initiative was San Antonio, Texas-based brewery, Back Unturned Brewing.

 

Ricardo Garcia, Founder and CEO of Back Unturned Brewing, took on the recipe and decided to brew it at his brewery. While it should be noted that there is no contractual obligation to donate the profits, the message is clear that the profits of the beer are meant to be presented to specific charities. In a text exchange between Baskerville and Garcia, Baskerville writes, “Hey Ricardo can you clarify and show proof of where the proceeds went for the sales went to for your BIB beer and what organization you chose, as well as the percentage of the sales went?” Garcia responded with, “I’m working with a local black business owner, I don’t feel the need to disclose the percentages or anything of that sort; God bless and cheers!” Baskerville went on to say how this is entirely unacceptable and while there is no contract in place to donate the BIB profits, there is a moral obligation that was violated had funds generated of the beer been squandered for personal use. 

 

Yo Back Unturned Brewing Co. blocked me because I called them out about them making a Black is Beautiful Beer (message…

Posted by Kramer Deans on Thursday, March 4, 2021

 

It was discovered that the profits went to personal trainer, Coach JT, in which Garcia is a client and personal friend. As you can imagine, when this news broke, it lead to an influx of social media messages for Garcia on how he handled the profits, publicly calling out Back Unturned and its owner. This led to a spree of Garcia blocking social media accounts. Coach JT made an Instagram live post explaining his role in the situation and explaining that his friend and client, Ricardo Garcia, did give him the money, but it was for a greater cause. Coach JT talks about sharing his dream with Garcia of starting a non-profit providing training and mentorship for underprivileged athletes. Coach JT said that this was why he knew Garcia gave him the money, and his intentions came from a good place, and he was ignorant to what the Black is Beautiful initiative was. Coach went on to say that in retrospect, it does line up with the message of Black is Beautiful, but how it was handled and how the money was given looks really bad. Finally, Coach says that he plans on working with Baskerville and Garcia to make sure the money goes to the proper cause and into the right hands. 

 

On March 5th, 2021, Baskerville wrote in a Facebook post: 

“Black is Beautiful is an initiative created to impact the community, to make change, to be a long-lasting issue at the front of the industry and hit it heads on… Black is Beautiful has grown to be bigger than me and everyone who has supported it thus far. The support shown has been astounding and beyond anything, I could have ever imagined. Being said that, yesterday, we brought to light a brewery who chose the wrong course of actions when inquired about their donations. People came out in full force to support the initiative, and I absolutely love that, but on the other hand, we do not want to crucify someone or bring a negative light to Black is Beautiful.” 

 

Photo Courtesy of Weathered Souls.

 

Because of that, we have chosen to work directly with the brewery involved to help them right their wrong and make sure that the donation amount promised will be given to a charity or organization that fits within the initiatives’ goals and mission.  Our goal, since day 1, has always been to bring people together, foster conversation, and help the community. So that’s what we will continue to do and help make sure that everyone involved with Black is Beautiful is doing the same. Cheers everyone!”

 

Until recently, like most people, I wasn’t sure what working with Back Unturned to make things right was going to entail. If the money was gone, how could that, as well as Back Unturned’s reputation, be fixed? On March 12th, 2021, after blocking countless people on social media, including Baskerville, Ricardo Garcia issued a public apology and noted that the money will be donated to the NAACP. Garcia also said that his staff had no knowledge of his handlings with the original plans with the funds. The total profit transferred to Coach JT was $1,310.57, and the amount JT moved to the NAACP was $1,310.57. 

 

 

View this post on Instagram

 

A post shared by Back Unturned Brewing Co. (@backunturned)

 

Ricardo Garcia did the right thing in the end, but does that offset the wrong initially, even if it came from a good place? You, the reader and beer enthusiast, can judge for yourself. Personally, I believe in second chances, and as crazy as this story got, the ultimate outcome is still a step in the right direction. If all parties involved are good, I’m good.  I’m also happy that people in the craft beer industry are also holding people accountable for their actions, even if intentions were good or not. We all have to be responsible and if we say we’re going to do something, make good on your word.

 

-Cheers

 

Alcohol ale back unturned back unturned brewing bar bartender beer black owned black owned brewery Craft Alcohol craft beer Craft Brewing Emmanuel Bates Marcus Baskerville reconciliation Weathered Souls Brewery
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I am sorry to our beer community and our queer com I am sorry to our beer community and our queer community. I made a mistake, and I’d like to make an apology.

Beer is for Everyone received an email a few days ago, and I jumped to conclusions about its meaning based on my own lived experiences.

As a person who identifies as a womxn, specifically a non-binary demi female womxn, I was defensive when I read the aforementioned email. Because of my own experiences of being invalidated and attacked, I took it to mean that the person was anti-queer.

However, I never followed up to find out a deeper reason why the sender said what they did. It’s not an excuse, but it is a reason - I get messages like this all the time and are usually very much racist, sexist, misogynistic, homophobic, transphobic, and the list goes on. So, I tend to just ignore them.

But, a friend brought it to my attention that they were confused as to why I used a word that can be seen as problematic.

After much discussion, I realized I wasn’t as clear as I needed to be. And, my assumption could have hurt someone.

I also needed to be more aware that just because I use that term to identify, I should have acknowledged that it, perhaps, should not be used by others, at least not if they don’t personally identify or have consent.

Identity politics are incredibly complex and ever-evolving. And, even though I consider myself well-versed and well-lived, I am wrong very often. So, I am truly sorry if I hurt anyone.

I will be following up with a longer post online at a later time once I can decompress. But, for now, I want to give this apology with my sincere sadness for any confusion or hurt that I may have caused.

-Lindsay

P.S. Pride release is still happening because our Pride is unwavering 🏳️‍🌈
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In response to the events transpiring in the world In response to the events transpiring in the world, we thought we’d share this reminder: Beer is for Everyone. All of us; not some of us 🍻

We received a message from someone saying, “What a great idea and group! I was ready to support until I saw the use of the word “womxn”. Sorry…” 

So, in case you didn’t know, beer is for everyone! And, we unequivocally mean it.

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But, it’s not June. How could we be releasing Pride merch? Well, guess what, Pride is 365/24/7 here 🌈 As it should be. 

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Brewing Change: A Conversation & Beer Tasting with Alisa Bowens-Mercado @ladylager1 Tuesday, March 28th 6-7:30pm, Location @ontherocksqu, 305 Sherman Ave, Hamden, CT.

We will also be showing a short clip of the documentary @onepintfilm which highlights Black brewers, brand owners, and influencers across the country who are reshaping the craft beer industry. This event is being co-sponsored by the Department of Cultural and Global Engagement, M&T Bank Center for Innovation & Entrepreneurship, and the M&T Bank Center for Women & Business.

*No person under the age of 21 years will be served or allowed to consume alcoholic beverages at the event. Proof of age will be required. 

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I am sorry to our beer community and our queer com I am sorry to our beer community and our queer community. I made a mistake, and I’d like to make an apology.

Beer is for Everyone received an email a few days ago, and I jumped to conclusions about its meaning based on my own lived experiences.

As a person who identifies as a womxn, specifically a non-binary demi female womxn, I was defensive when I read the aforementioned email. Because of my own experiences of being invalidated and attacked, I took it to mean that the person was anti-queer.

However, I never followed up to find out a deeper reason why the sender said what they did. It’s not an excuse, but it is a reason - I get messages like this all the time and are usually very much racist, sexist, misogynistic, homophobic, transphobic, and the list goes on. So, I tend to just ignore them.

But, a friend brought it to my attention that they were confused as to why I used a word that can be seen as problematic.

After much discussion, I realized I wasn’t as clear as I needed to be. And, my assumption could have hurt someone.

I also needed to be more aware that just because I use that term to identify, I should have acknowledged that it, perhaps, should not be used by others, at least not if they don’t personally identify or have consent.

Identity politics are incredibly complex and ever-evolving. And, even though I consider myself well-versed and well-lived, I am wrong very often. So, I am truly sorry if I hurt anyone.

I will be following up with a longer post online at a later time once I can decompress. But, for now, I want to give this apology with my sincere sadness for any confusion or hurt that I may have caused.

-Lindsay

P.S. Pride release is still happening because our Pride is unwavering 🏳️‍🌈
#Repost from @goldspotbrewing • Two new beers fo #Repost from @goldspotbrewing
•
Two new beers for y’all!  First: Out Loud Maibock - collaboration with @fictionbeer has notes of honey, bread and a refreshing finish. Benefiting @transformative_freedom_fund and @everywhereisqueer  Second: Our newest West Coast IPA with notes of mango, pine and orange 🥭🍊🌲
In response to the events transpiring in the world In response to the events transpiring in the world, we thought we’d share this reminder: Beer is for Everyone. All of us; not some of us 🍻

We received a message from someone saying, “What a great idea and group! I was ready to support until I saw the use of the word “womxn”. Sorry…” 

So, in case you didn’t know, beer is for everyone! And, we unequivocally mean it.

Beer is for…

Trans folx
Queer folx
Non-binary folx
LGBTQIAA2S+
QTBIPOC
Womxn

Beer is for Everyone

And, to celebrate our love for our diverse, intersectional community, we are doing a surprise PRIDE drop. 

But, it’s not June. How could we be releasing Pride merch? Well, guess what, Pride is 365/24/7 here 🌈 As it should be. 

Cheers! Stay tuned for much more - We might be making this a double drop special. 

Mark your calendars for 3/31 at noon PST on Transgender Day of Visibility- As a direct response to the anti-trans, anti-queer legislation and rhetoric surrounding our nation, we combat them with awareness, advocacy, and radical joy.
An event from @rhythmbrewingco • Brewing Change: An event from @rhythmbrewingco
•
Brewing Change: A Conversation & Beer Tasting with Alisa Bowens-Mercado @ladylager1 Tuesday, March 28th 6-7:30pm, Location @ontherocksqu, 305 Sherman Ave, Hamden, CT.

We will also be showing a short clip of the documentary @onepintfilm which highlights Black brewers, brand owners, and influencers across the country who are reshaping the craft beer industry. This event is being co-sponsored by the Department of Cultural and Global Engagement, M&T Bank Center for Innovation & Entrepreneurship, and the M&T Bank Center for Women & Business.

*No person under the age of 21 years will be served or allowed to consume alcoholic beverages at the event. Proof of age will be required. 

Please use form (link in bio) to register for the event and submit questions you would like answered during the Q&A portion.
Our “Beer Unites” shirt on our amazing @ladies Our “Beer Unites” shirt on our amazing @ladieswhobrew
•
#repost 
Drinking beer in my @beerisforeveryone shirt. @skeletonkeybrewery
#crazyhairdontcare
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Beer is for Everyone

SMALL NON-PROFIT MEDIA PUBLICATIONS

Beer is for Everyone is a grass roots project that was born from the need for more diverse bodies, spaces, and voices within the craft beer community. We look to encourage the inclusion of all people who love craft beer.

Most Popular

Lone Star Riddles

Yellow plastic crates with beer bottles in a brewery.,Bairds Brewery,Japan

The Beer Boom

Sharing beer

Colonialism and the Legacy of Lager in Mexico

Mexican alcohol cocktail chelada with light beer and lime juice
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