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Celebrating diversity, inclusion, equity, and justice within the craft beer community
Celebrating diversity, inclusion, equity, and justice within the craft beer community
Beer Industry

Responsible Planning for Craft Brewery Construction 

Dev
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March 5, 2021
8 Mins read
Untitled design (25)

Responsible Planning for Craft Brewery Construction

Location, Location, and Many More Considerations

by John Nelson

 

As you sit in a cozy brewery taproom, or on a gorgeously landscaped, picturesque brewery patio, contemplate what was there before: A vacant building? An empty lot? Was it a former auto shop? How about a vintage grain elevator? 

 

Craft breweries have shown that nothing is off the table in terms of where to put a brewery. With many demonstrating that almost any building or property can be successfully transformed into a beer production facility, and of course, an attractive and flourishing beer drinking environment. Every brewery has their own construction story, and the unique designs found coast to coast are just another element of what makes this industry so special. 

 

Pictured below are strategically placed shipping containers at Ska Brewing Company (Durango, Colorado), a church turned taproom at Salt Springs Brewery (Saline, Michigan), and open family farm land at Hill Farmstead Brewery (Bend, Vermont); all renovated and arranged to offer distinctively ‘sudsy’ social settings. 

 

Ska Brewing.

 

Salt Springs Brewery.
Salt Springs Brewery.

 

Hill Farmstead Brewery
Hill Farmstead Brewery

 

Everyone has their own taproom ambiance that they appreciate and enjoy. Vibrant, gothic, outdoorsy, modern, rustic, and on and on; visit a large city and you will no doubt find one that fits your preference. Regardless of what suits your fancy though, it’s worth looking at the implications of brewery construction and their popularity on their local environments. By understanding these effects, brewery owners can make responsible decisions as they move forward with new production facilities or taproom expansions throughout the country.

 

Brewery Builds

In an industry known for many of its members working to address sustainability, it should not come as a surprise that brewery sustainability considerations often start with construction. In fact the Brewers Association (a trade association that works to help independent craft brewers) even offers a detailed manual for sustainable building tips titled “Sustainable Design + Build Strategies for Craft Brewers”.

 

Among the many decisions breweries or taprooms in planning weigh, ‘building type’ is usually among the first. Most, having thin wallets, choose to renovate an existing structure. And mentioned earlier, all building types get consideration in terms of these renovations for the often eccentric craft brewer: breweries built in churches, gas stations, defunct jails are all proof of this. Repurposing an existing structure can not only be more wallet friendly, but also more sustainable too, as new construction has inevitable amounts of waste that comes with it. 

 

That’s not to say that the ‘ground up’ route cannot be sustainable though. In fact breweries working to build new facilities often have the flexibility to incorporate sustainable design throughout the new structure. There are few craft sustainability examples on the same level as Sierra Nevada, based out of Chico, CA. 

 

In building their new Mill Rivers, NC facility, Sierra Nevada was able to prioritize sustainable design right off the bat, rather than update existing structure to be more sustainable, like at their original facility in Chico. The result is a gorgeously designed, incredibly efficient building that perfectly blends in with its wooded natural surroundings. Click here for Sierra Nevada’s truly impressive virtual sustainability tours for both the Chico and Mill Rivers facilities:

 

https://sierranevada.com/about/sustainability/

 

Breweries going the ‘ground up’ route also have unique opportunities to clean up, or restore existing areas. The Environmental Protection Agency (EPA) labels ‘Brownfields’ as building sites with previous exposure to contaminants like lead, oil, pesticides, asbestos, etc. And many breweries have increasingly been pursuing such sites. But ‘why’ you ask?

 

Well, aside from the satisfaction that comes from cleaning up a polluted area, such building sites unsurprisingly are often listed at lower costs. Additionally, EPA, federal, state, and sometimes local grants are often available as incentives for these clean-up projects, as they help to breathe life back into their surrounding communities.

 

Center for Creative Land Recycling Logo.
Photo Courtesy of Center for Creative Land Recycling [CCLR].

 

“The Center for Creative Land Recycling is the oldest and only national non-profit working exclusively to champion land cleanup and reuse.” (CCLR). This organization has worked to dramatically improve areas such as Brownfields all around the country, and have shared the successes of several breweries who have taken on building projects on such sites. 

 

In May of 2018, in a presentation called ‘Put a Beer on it! Brownfields to Brewfields Redevelopment’, CCLR, shared multiple examples of breweries who have successfully built flourishing environments on previous brownfield sites. Among the discussed breweries was New Belgium, based out of Fort Collins, CO, who has long been well-known in the industry for their sustainability initiatives. 

 

Just like Sierra Nevada, New Belgium also chose North Carolina (Asheville in particular) for their second brewery location. When assessing possible building sites, one in particular stood out. “New Belgium was excited to find an urban redevelopment opportunity in the heart of Asheville’s River Arts District and adjacent to the residential area of west Asheville, allowing staff to bike, walk and bus to work.” (CCLR, New Belgium Brewing).

 

Photo Courtesy of CCLR, New Belgium.

 

The 18-acre property they chose (pictured above) was previously occupied by various agricultural and industrial businesses. Pollutants such as “lead-based paint, some petroleum, methane (from organic decomposition), asbestos containing materials and lots of construction landfill debris” were all found on the property. (CCLR, New Belgium).

 

Photo Courtesy of CCLR, New Belgium.

 

97% of waste from this project was diverted from landfills, and New Belgium incorporated “14 linear miles of wood and metal” reclaimed from other buildings previously on the property into their new facility (pictured above). (CCLR, New Belgium). Not only is this recycling of materials environmentally friendly, but it also displays the history of the site, and in true New Belgium fashion, contributes to their unique and quirky brewery atmosphere. 

 

With the help of the City of Asheville, a local nonprofit organization, and the local community, a creek was even restored on the property, previously filled with concrete waste and old tires, and now releases clean water back into the watershed, while offering an appealing landscape complete with native, erosion-friendly plant species. In addition to the creek restoration, New Belgium also donated a section of the property to the City of Asheville, and the City used it to expand an existing greenway path for pedestrians and bicyclists.

 

Photo: ‘Penland Creek restoration in progress’
‘Penland Creek restoration in progress’. Photo Courtesy of CCLR, New Belgium.

 

After this extensive cleanup effort, New Belgium transformed this old industrial property into a true craft beer beauty. Click here for CCLR’s full article on the project:

 

https://www.cclr.org/New_Belgium_Brewing

 

Pints and Property Values

Some community benefits from having a local brewery may not be so obvious. Aside from the convenience of having happy hour pours steps from the front door, property owners likely welcome nearby breweries as their presence could be working to positively increase property values in their respective areas. For instance, when examining Charlotte, North Carolina, researchers from the University of Toledo and the University of North Carolina Charlotte found that “condominiums in center-city neighborhoods show a nearly 3 percent increase in sales price after a brewery opened within a half mile. Single family homes in center-city neighborhoods saw a nearly 10 percent increase after a brewery opened within a half mile. (University of Toledo, Phys.org).

 

The same researchers also found that not only do breweries positively impact home property values but they also “contribute to increased property tax revenues for local governments, in addition to job creation and aiding neighborhood revitalization efforts.” (Dr. Neil Reid, University of Toledo, Phys.org).

 

 

Zuni Street Brewing Company.
Zuni Street Brewing Company. Photo Courtesy of Denver Beer Traveler.

 

In cities like Denver, neighborhood breweries are commonplace; Zuni Street Brewery (pictured above) which was built from an old auto shop, sees consistent foot traffic from Denverites seeking a cold pint. Who knows, the “coffee shop on every corner” phrase may soon be replaced with ‘brewery’ in some of these growing cities.

 

Breweries and Gentrification

While increased property values may be great for homeowners, often the opposite is true of renters and low-income households. Community ‘revitalization’ should not be discussed without addressing gentrification: In cities all around the country, we are overwhelmingly seeing low-income communities, predominantly People of Color, getting priced out of their homes so incoming businesses can make a profit in a new “up and coming” area. It’s a devastating issue that has only been exacerbated by the pandemic.

 

Gentrification is yet another issue urban breweries must consider before construction begins. Referencing a study titled ‘Geographic Patterns of Craft Breweries at the Intraurban Scale’ in the journal The Professional Geographer, author Richard Florida stated that “microbreweries tend to be located in old industrial areas where few residents actually live.” He further went on to state that “these are the types of districts that have been hit hardest by de-industrialization, and brewing can fill some of that vacant manufacturing space.” (Bloomberg News, Richard Florida).

 

Photo: Brewery location map in 10 populated cities.
Brewery location map in 10 populated cities. Photo Courtesy of Bloomberg.

 

Industrial areas described above may not have neighborhoods a stone’s throw away, but their effects can still be far reaching. In examining Portland, OR, in particular, researchers from the University of Toronto ultimately concluded that breweries opening in the city further cemented ongoing patterns of gentrification: “Craft breweries began opening in the 1980s, just as the city began to gentrify in earnest, and have tended to locate in gentrified or gentrifying census tracts. Our study suggests that craft breweries have, for the most part, followed gentrification, opening in neighborhoods after they have begun to gentrify.” (Geografiska Annaler Series B, Chloe Fox Miller, et all.)

 

Explaining breweries specific effects on the issue the same researchers stated that “craft breweries help create the sort of cultural capital that can attract economic investment, and that can spur further neighborhood socioeconomic and demographic change.” (Geografiska Annaler Series B, Chloe Fox Miller, et all.)

 

So how can breweries address this issue of potentially contributing to displacement of low-income community members (who, again, are primarily People of Color)? Well, to begin, developing an understanding of gentrification effects on these communities is key. To that, one can turn to the Urban Institute, a research think tank which has worked to understand and address poverty in America for decades. 

 

In particular, the Urban Institute’s ‘Keeping the Neighborhood Affordable’ handbook details specific initiatives breweries can be proponents of, such as programs that work to encourage and increase affordable housing in their respective areas. Click here to learn more about the Urban Institute and below for the ‘Keeping the Neighborhood Affordable’ handbook:

 

https://www.urban.org/

 

https://www.urban.org/sites/default/files/publication/50796/411295-Keeping-the-Neighborhood-Affordable.PDF

 

In addressing gentrification, and being advocates for communities that encompass class and racial diversity, breweries are also addressing the issue of equity that has plagued the industry since its inception. To continue thriving, the craft brewing industry must embrace diversity in its workforce and customer base, and to achieve that, they must understand and work to address the seriousness of gentrification in urban communities. 

 

Content Sources:

‘The Center for Creative Land Recycling’:

  • https://www.cclr.org/

‘New Belgium Brewing’s Asheville Brewery: An Exemplary Model of Brownfields to Brewfields’:

  • https://www.cclr.org/New_Belgium_Brewing

‘Craft breweries increase residential property values’:

  • https://phys.org/news/2019-03-craft-breweries-residential-property-values.html

‘Can Craft Breweries Transform America’s Post-Industrial Neighborhoods?’:

  • https://www.bloomberg.com/news/articles/2017-08-15/craft-beer-is-transforming-post-industrial-neighborhoods

‘Geographic Patterns of Craft Breweries at the Intraurban Scale’:

  • https://www.tandfonline.com/doi/abs/10.1080/00330124.2017.1338590?journalCode=rtpg20

‘Have craft breweries followed or led gentrification in Portland, Oregon? An investigation of retail and neighbourhood change’:

  • https://www.researchgate.net/publication/327267235_Have_craft_breweries_followed_or_led_gentrification_in_Portland_Oregon_An_investigation_of_retail_and_neighbourhood_change

 

Picture Sources:

Ska Shipping Container:

  • https://www.greenmatters.com/news/2018/06/11/ZydoWT/recycled-shipping-container-restaurants-bars

Salt Springs Taproom:

  • https://www.craftbeer.com/beercation-destination/remarkable-brewery-taprooms

Hill Farmstead:

  • https://hillfarmstead.com/visit-us/

Center for Creative Land Recycling:

  • https://www.cclr.org/

New Belgium Asheville Renovation:

  • https://www.cclr.org/New_Belgium_Brewing

Penland Creek Restoration:

  • https://www.cclr.org/New_Belgium_Brewing

New Belgium Asheville Restoration Completion:

  • https://www.cclr.org/sites/default/files/Brewfields%20Webinar%20%20notes.pdf

Zuni Street Brewing Company:

  • https://denverbeertraveler.wordpress.com/2018/06/25/brewery-snapshot-zuni-street-brewing-company/

City Brewery Map:

  • https://www.bloomberg.com/news/articles/2017-08-15/craft-beer-is-transforming-post-industrial-neighborhoods

 

beer efficiency beer location beer production brew brewer brewing brewing efficiency center for creative land recylcing colorado craft beer craft brewery construction energy hops John Nelson malt mash New Belgium Brewing recycle reduce reuse sustainability sustainable sustainable beer sustainable brewing
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Reminder of our upcoming Webinar on March 21 at 1pm Central Time with Guest Speaker: Ren Navarro, @beer_diversity

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“The beauty of the world lies in the diversity of people”
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#Repost from @beerbanshee • Women were the first #Repost from @beerbanshee
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Women were the first brewers. This is a statue of Ninkasi, the Sumerian goddess of beer.

"You are the one who holds with both hands the great sweet wort,
Brewing [it] with honey [and] wine
(You the sweet wort to the vessel)
Ninkasi, (...)(You the sweet wort to the vessel)" -from the Hymn to Ninkasi

https://www.worldhistory.org/article/222/the-hymn-to-ninkasi-goddess-of-beer/
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There will be a ton of performative post today 
At this point in 2023 it is the “fun/ good” thing to do 
But remember words don’t equal actions! 
-check to see what they stand for
-check who is on their team
-do they have a history of being performative? 
-dive deep they could be getting started remember we all start somewhere but if you don’t dive deep you could just be tricked by the surface level they are showing
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⠀
“#TransAthlete s want to participate in #SchoolSports for the same reason as anybody else: to find a sense of belonging & social engagement, be a part of a team & challenge themselves. But states & schools across the country are trying to exclude trans people from enjoying the benefits of #sports on equal terms with their cisgender peers. These proposed laws discriminate against #TransYouth in ways that compromise their health, social & emotional development & safety + raise privacy concerns.
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Just like it was never about restrooms, today’s fight is not about sports. It’s about erasing & excluding #trans people from participation in all aspects of public life. It’s about creating “solutions” to “problems” that don’t exist & in the process, harming some of the most vulnerable young people in the country” - @ACLU_Nationwide
⠀
“46% of trans people reported experiencing verbal harassment because of their gender identity in the last year, with nearly 1 in 10 physically attacked over their gender identity. The reason Trans Women of Color are particularly susceptible to violence involves a complex intersection of their trans identity & race, as well as poverty, over-policing & housing” - @VoxDotCom
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Everyday should be women’s day! We are quite literally the past, present, and the future. 

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🍻: Pole Shift Black IPA 7.5% @odellbrewing 

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Attention #PinkBootsSociety members 📣

Reminder of our upcoming Webinar on March 21 at 1pm Central Time with Guest Speaker: Ren Navarro, @beer_diversity

We will have a living exposé of people from diverse backgrounds exchanging perspectives –  sharing a true testament of their lifestyle and culture. We will consider Cultural and Lifestyle lexicons that should be considered to be a true reflection of Cultural Appreciation. We will explore the colloquialisms that have been used to gain profit but not empathy for understanding. We will share  practical tips on how to plan and promote an event that celebrates and respects culture in an authentic way. 

“The beauty of the world lies in the diversity of people”
~ Unknown

-- 
**Interested attendees must register at least an hour before the webinar to ensure access.**

Register today and check out upcoming Webinars & Roundtables on our website. LINK IN BIO.
#Repost from @beerbanshee • Women were the first #Repost from @beerbanshee
•
Women were the first brewers. This is a statue of Ninkasi, the Sumerian goddess of beer.

"You are the one who holds with both hands the great sweet wort,
Brewing [it] with honey [and] wine
(You the sweet wort to the vessel)
Ninkasi, (...)(You the sweet wort to the vessel)" -from the Hymn to Ninkasi

https://www.worldhistory.org/article/222/the-hymn-to-ninkasi-goddess-of-beer/
THIS 💯 from @thehoppiestshop • There will be THIS 💯 from @thehoppiestshop
•
There will be a ton of performative post today 
At this point in 2023 it is the “fun/ good” thing to do 
But remember words don’t equal actions! 
-check to see what they stand for
-check who is on their team
-do they have a history of being performative? 
-dive deep they could be getting started remember we all start somewhere but if you don’t dive deep you could just be tricked by the surface level they are showing
#Repost from @sarah.epperson • “If your femini #Repost from @sarah.epperson
•
“If your feminism doesn’t include #TransWomen, then it’s not #feminism it’s misogyny.” - @MuchachaFanzine a #InternationalWomensDay reminder. 
⠀
“400+ anti-trans bills in 41 states supposedly aim to “protect kids” & “protect women,” but in reality, are clear attempts to eradicate trans people.” - @PinkMantaray
⠀
“As for the assertion that these bills are driven by a concern about #WomensRights - the right-wing lawmakers behind them have shown little concern about funding for #WomensSports, #EqualPay & treatment in the workplace, or #ReproductiveRights (& have sought to take away access to #contraception & #abortion)” - @TheAdvocateMag
⠀
“#TransAthlete s want to participate in #SchoolSports for the same reason as anybody else: to find a sense of belonging & social engagement, be a part of a team & challenge themselves. But states & schools across the country are trying to exclude trans people from enjoying the benefits of #sports on equal terms with their cisgender peers. These proposed laws discriminate against #TransYouth in ways that compromise their health, social & emotional development & safety + raise privacy concerns.
⠀
Just like it was never about restrooms, today’s fight is not about sports. It’s about erasing & excluding #trans people from participation in all aspects of public life. It’s about creating “solutions” to “problems” that don’t exist & in the process, harming some of the most vulnerable young people in the country” - @ACLU_Nationwide
⠀
“46% of trans people reported experiencing verbal harassment because of their gender identity in the last year, with nearly 1 in 10 physically attacked over their gender identity. The reason Trans Women of Color are particularly susceptible to violence involves a complex intersection of their trans identity & race, as well as poverty, over-policing & housing” - @VoxDotCom
⠀
☎️ EMERGENCY LIFELINES:
@TransLifeLine 877-565-8860⁣⁣
@TrevorProject 866-488-7386
⠀
💥Fight #AntiTrans Legislation: @PinkMantaray .com/TransBills
⠀
💞@PinkMantaray hosts support groups for queer & trans folks + workshops for allies who want to take action: Get more info & sign up: PinkMantaray.com
⠀
ID: 📌
#Repost from @amethyst_heels • Definitely ready #Repost from @amethyst_heels
•
Definitely ready for some post- #craftbeerhour & #topbrewstues action! We both fell for the beautiful astringent tang, deep dry cherry & oakey funk of @americansolera ‘s Foeder Cerise so had to bring a pack back from Tulsa-cheers y’all! ☺️🍻👌🏽#beergal #tuesdaybeer #funkybeer #foederbeer #americansolera #beerisforeveryone #southasianbeerlady
#Repost from @_hoppenstance • Everyday should be #Repost from @_hoppenstance
•
Everyday should be women’s day! We are quite literally the past, present, and the future. 

Women are the backbone of society, households, communities, the beer industry, and so much more!! Take the time to appreciate and thank the amazing women that you know but not just today, always. 

The future is [still] female!  Go over to @womenofthebevolution and support their merch fundraiser with @beerisforeveryone - you won’t be disappointed ✌🏽

Cheers!

🍻: Pole Shift Black IPA 7.5% @odellbrewing 

#internationalwomensday #women #thefutureisfemale #womenruletheworld #womenempowerment #beerwomen #womenincraftbeer #womeninbeer #craftbeerwomen #beertography #bekindtoyourself #hoppenstancea
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About Us

Beer is for Everyone

SMALL NON-PROFIT MEDIA PUBLICATIONS

Beer is for Everyone is a grass roots project that was born from the need for more diverse bodies, spaces, and voices within the craft beer community. We look to encourage the inclusion of all people who love craft beer.

Most Popular

Lone Star Riddles

Yellow plastic crates with beer bottles in a brewery.,Bairds Brewery,Japan

The Beer Boom

Sharing beer

Colonialism and the Legacy of Lager in Mexico

Mexican alcohol cocktail chelada with light beer and lime juice
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